Solution Overview
Intelligent Marketing Intermediate Platform Solution
Based on Sunline’s rich accumulation of knowledge in data analysis and marketing platform, the company launched the cutting-edge intelligent marketing intermediate platform solution which is close to the front-end and the simple back-end to achieve rapid deployment and meet the rapid changes in business. The platform relies on big data and data analysis applications to build a flexible and extensible system architecture. Based on customer grouping, customer profiling, customer tag libraries and model factories, the entire marketing process management is established including initiation, execution, feedback and evaluation to help financial institutions realize a data-driven precision marketing model. In addition, the system can also provide a wealth of scene marketing solutions to assist financial institutions in building a financial ecosystem.
Scheme architecture
Solution Advantages
Full cycle customer marketing scenarios integration
Covers the full life cycle marketing scenarios such as customer introduction, customer activation, product recommendation, asset enhancement and customer retention, realizing an all-round and full-cycle marketing management activities and data requirements as well as accurately and rapidly responding to customers' individual needs. Due to its efficient and accurate customer labeling, the system can help banks to save a huge sum on marketing costs
Realize flexible configuration and management of marketing activity elements
Oriented by business needs, the system realizes different types of activity configuration and management
Increase the support of big data for marketing activities
Through marketing model and recommendation model, qualified users are included in the event customer group and real-time rewards are provided to the qualified users who participate in the event
Stable export of financial products and services
Can flexibly connect to professional service platforms in related fields and stably export financial products and financial services
Solution Values
Realize refined management of marketing activities
The management of marketing activities is streamlined and unified to realize the full life cycle management of customers while an automated operation platform integrating activity creation, execution, management, feedback and iteration to screen audiences through customer tags and achieve precise reach of target groups as well as improve key indicators and operational efficiency
Reduce technical dependence on marketing activities
The configuration and management of marketing activities are simplified and user-friendly which can provide multi-dimensional and multi-index cross-activity analysis capabilities to drive business decisions and reduce the dependence of business personnel on IT
Real-time, agile and intelligent marketing operation model
Realize full-link marketing with continuous data tracking before, during and after any event, use big data to drive strategy formulation, use model algorithms to optimize decision-making and improve operational efficiency through integrated event management and resource rights management to comprehensively improve operational effects analytical ability and truly realize 360 degree full-cycle refined operation
Comprehensively improve bank efficiency
Combining the latest scientific and technological achievements, using big data to drive real-time, agile, and intelligent marketing models as well as greatly enhancing the bank's capabilities in precision marketing, product pricing and intelligent investment advice
Product Composition
Marketing Middle-end System
Related program recommendation
